Rants on all the ads that suck. Updated whenever it tickles my fancy to do so. Now moved to http://adsthatsuck.ca

THIS SITE HAS MOVED TO http://www.adsthatsuck.ca

4/21/2005

It's kind of old, but it's still funny.

Ok... so I'm guessing that everyone and their toy poodle has seen this, but frankly, it's too perfect not to feature here.



Never has there been a more perfect example of an ad that sucks. It's the job of the creative firm to speak to their target market in their own language. But, if that language is so foreign that you are likely to make yourself look like an idiot by even trying... you might want to at least run it by someone who DOES speak the language. It's why I never got into copywriting in Mandarin.

Part of me thinks that there is a chance that this was engineered to get a viral response. Honestly, though... I just can't imagine the client buying into a strategy like that. I think you just have to chalk this one up to being stupid.

(It occurs to me that some of you might not realize WHY this ad sucks. Basically, the copy suggests that the curly-headed fellow on the left wants to fornicate with the McDonald's sandwich.)

4 Comments:

Anonymous Mary Kate said...

I would like to add that the last line of the text makes curly-haired guy even less cool: "I'm a Dollar Menu Guy". Are we really going to listen to a guy so cheap he'll pay a buck for a pile of trans fats, and call it a meal?

4/24/2005 12:54:00 PM

 
Anonymous tkob said...

On the same topic, even more amusing, not ad-related.

I was walking past a McDonald's and took a closer look at their double cheeseburger ad. In small print along the bottom, they have a disclaimer: "Limit of 10 sandwiches per customer per visit."

That is correct.

It frightens me that the company has felt it necessary to put a limit of 10 DOUBLE CHEESEBURGERS PER CUSTOMER PER VISIT. It frightens me further that somewhere a flustered minimum-wage-earning cashier is probably arguing with someone right now over the exact meaning of 'per visit'.

4/25/2005 12:13:00 PM

 
Anonymous Karolijn said...

That ad was pretty sucessful as a viral ad, even if that wasn't it's intended purpose. McDonald's whole 'hip advertising' drives me crazy though. Almost (but not quite) as much as print ads that use netspeak *shudder*.

4/29/2005 05:56:00 PM

 
Anonymous Jampaq said...

Not only does it imply that he wants to fornicate with the McDonald's hamburger, but that he's the type of gentleman who likes his sex cheap. These types of men can frequently be seen clutching a greasy cheeseburger in one hand and turning their heads to the call of "Five dollaz to make you holla'!"

4/30/2005 02:22:00 PM

 

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