Rants on all the ads that suck. Updated whenever it tickles my fancy to do so. Now moved to http://adsthatsuck.ca

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6/07/2005

Advertising Plagiarism

Answers.com defines 'plagiarism' as "the act of plagiarizing."

Not very helpful, but luckily for us, a more useful definition follows:

Literary theft. Plagiarism occurs when a writer duplicates another writer's language or ideas and then calls the work his or her own.

We don't normally think about plagiarism when it comes to advertising. Copywriters are always borrowing ideas from here and there, making reference to something in popular culture, or completely ripping off another ad campaign (cough, cough TagBodySpray... cough).

However, if we're going to read advertising as a literary vehicle, plagiarism is something that needs to be taken into consideration.

If Mr. Sub was a student, he would most likely be required to withdraw from his course of study at Sandwich University. The Canadian sub chain, which is well-known for having absolutly terrible commercials and no particular marketing savvy whatsoever, recently launched what might be the most blatant case of advertising plagiarism I've ever seen.

If you've seen Napoleon Dynamite, you have to see the total ripoff in this commercial:



Just in case you haven't seen this commercial, there is no mistaking the ripoff... he looks and talk like the character from the movie.

"Do you have green olives?"
"Yes"
"WickED!"

Honestly... if you don't have an original idea in your head - DON'T GO INTO ADVERTISING!
If you want Napoleon Dynamite for an ad, pay for it, and get the real guy. This is blatant, pathetic, and to be perfectly honest, it would look good on Mr. Sub if they were to get sued by Fox Searchlight for copyright infringement.

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