Sometimes, focus groups pay off.

Okay, an easy one today, since I'm on vacation. This has made it around the net a few times, but here it is again. Not so much an ad that sucks, but definitely a logo that... ahem... sucks.



Now here's a good example of something extremely obviously bad that just made it in under the radar. To be honest, I don't know how this could have happened. Seems to me, somewhere along the way, someone - a printer, a board member, a casual observer would have said something. But... I guess not.

So here we are.



By the way, do a Google search for Arlington Pediatric Center, and I defy you to find their actual site and not someone referencing their (now old) logo.