Rants on all the ads that suck. Updated whenever it tickles my fancy to do so. Now moved to http://adsthatsuck.ca

THIS SITE HAS MOVED TO http://www.adsthatsuck.ca

7/30/2005

Coincidental validation

I caught the last few minutes of O'Reilly on Advertising, a CBC Radio One show that's rebroadcast on Saturday morning, and he echoed exactly what I was getting at in my last post, but in a much more coherent way. Apparently, he doesn't just write his stuff off the top of his head in the middle of the night.

He said (and I'm paraphrasing here, since I can't find the exact words):

With PVRs and the internet, the consumer is more empowered than ever to avoid commercial messages. The new science of advertising isn't about intrusion, it's about engagement.

Exactly. Make ads entertaining and engaging, tell a great story and consumers won't WANT to skip over them.

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