Rants on all the ads that suck. Updated whenever it tickles my fancy to do so. Now moved to http://adsthatsuck.ca

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9/21/2005

Over one million arteries clogged

I came across this ad on Seth Godin's blog, and I couldn't resist commenting on it.



I hope you're as big a fan of irony as I am.

This one hits a little close to home. Right now, I'm bogged down in a major campaign to educate parents about childhood obesity - something that is creeping up on us so quietly we can't hear it, but which is going to kill a lot of people far too young. Ten-year olds with hypertension are showing up all over the place... some are so overweight they can't even get blood taken to check.

It's sad that we accept the practice of selling kids this kind of refuse and calling it food, associating it with happy childhood memories and sending them out into the world unable to distinguish between what is nutritious and what shouldn't even be put in dogfood.

Yeah... we're all the masters of our own destiny, but if anyone honestly thinks that the average person can compete with the glut of messages telling them to eat more and more - to suck back bacon-ranch infused grade F meat, then that person is either an idiot or not living in reality. It's not a fair fight - especially when the target is children.

I hope that one day society realizes exactly what they're doing to themselves and to their kids, and that the proliferation of fast food and childhood obesity (25% of Canadian children under 5 are obese) are related. Until then, healthcare is going to have a hard time keeping up.

3 Comments:

Anonymous melissa said...

oh lord... that has got to be someone in the billboard hanging businesses idea of a big joke. and you know - i bet if the average person drove by it on freeway x on their way to wherever, they wouldn't notice the mixed message at all. it's amazing how there is this disconnect...

the incidence of cancer is up you say? skyrocketing even? hm, how shocking - but it couldn't possibly have anything to do with the fact that almost everything available in Canadian/American grocery stores has been processed or rehydrated or artificially preserved in some way. no... the fact that humans in 'developed' nations regulary put away food that contains nothing their body can naturally digest wouldn't have anything to do with the prevalence of a cellular based mutating disease. because artificial products could never impact cell development... no, that's crazy voodoo witch doctor talk...

9/22/2005 08:03:00 AM

 
Blogger Ryan said...

Eat your gruel and like it, hippy!

9/22/2005 10:00:00 AM

 
Anonymous melissa said...

watch who you're calling hippy there buddy! some ladies would take strong offense to that...

9/23/2005 09:12:00 AM

 

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